Ethical and Regulatory Governance of Deepfakes in AI-Driven Media Broadcasting
Keywords:
Deepfake, Broadcasting, BOMRC, Regulation, EthicsAbstract
The rise of artificial intelligence has significantly transformed media broadcast- ing, particularly with the proliferation of deepfakes, raising critical concerns regarding ethical standards, misinformation, and regulatory oversight. This study investigates the challenges and policy approaches necessary to address the growing threat of deepfakes in the broadcasting sector, emphasizing the im- portance of maintaining journalistic integrity while protecting audiences from manipulative content. Employing a Broad Oversight and Monitoring frame- work for Regulatory Compliance (BOMRC), the research analyzes existing legislation, industry guidelines, and technological interventions across multiple jurisdictions to evaluate their effectiveness in mitigating risks associated with synthetic media. The study utilizes a mixed-methods approach, combining qualitative policy analysis with case studies of recent deepfake incidents to high- light gaps in enforcement, ethical standards, and public awareness. Findings in- dicate that while some regulatory frameworks offer preliminary safeguards, they often lack clarity in implementation, cross-border coordination, and alignment with digital ethics principles. The study further explores how the integration of BOMRC mechanisms within broadcasting organizations can enhance proactive detection, accountability, and transparency, ultimately fostering public trust in media content. By providing a comprehensive assessment of both policy chal- lenges and practical solutions, this research contributes to the ongoing discourse on AI governance, digital ethics, and media regulation. It offers actionable in- sights for policymakers, regulators, and media practitioners aiming to balance innovation with responsibility in an era where artificial intelligence increasingly shapes public perception and information integrity.
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