Implications of the Personal Data Protection Law on Digital Platform Business Models in Indonesia

Aswadi Jaya; Suca Rusdian; Ahmad Gunawan; Chua Toh Hua

doi:10.34306/law.v1i1.57

Authors

Aswadi Jaya PGRI University Palembang, Indonesia Author https://orcid.org/0000-0001-5706-0977
Suca Rusdian STIE Yasa Anggana Garut, Indonesia Author https://orcid.org/0009-0008-4805-1524
Ahmad Gunawan Pelita Bangsa University, Indonesia Author https://orcid.org/0000-0003-2379-2576
Chua Toh Hua Ijiis Incorporation, Singapore Author https://orcid.org/0009-0000-4158-4602

DOI:

https://doi.org/10.34306/law.v1i1.57

Keywords:

Personal Data Protection, Digital Business Models, Digital Platforms, Digital Regulation, Data Governance

Abstract

This study examines the regulatory implications of personal data protection frameworks on digital platform business models in Indonesia. The rapid expansion of digital platforms has intensified concerns regarding data governance, privacy protection, and algorithmic accountability, particularly in emerging digital economies where regulatory frameworks continue to evolve. As platform sincreasingly rely on large scale data collection and processing to generate economic value, issues surrounding personal data protection and responsible data governance have become more critical. This research employs a normative legal approach to analyze the interaction between digital platform operations andregulatory structures governing personal data protection. It reviews key legal instruments, including Indonesia’s Personal Data Protection Law (PDP Law), and evaluates their implications for platform based economic models, especially those relying on data-driven monetization strategies such as targeted advertising, behavioral profiling, and algorithmic recommendation systems. The novelty ofthis research lies in integrating legal analysis with digital governance perspec-tives, emphasizing regulatory accountability in shaping algorithmic governanceand data governance practices. The findings indicate that stronger regulatorymechanisms are essential to ensure transparency, protect digital human rights, and maintain accountability with in complex platform ecosystems. Overall, this study contributes to the discourse on digital governance by demonstrating howlegal frameworks influence the sustainability, accountability, and ethical development of digital platform economies.

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Author Biographies

Aswadi Jaya, PGRI University Palembang, Indonesia

Faculty of English Education
Suca Rusdian, STIE Yasa Anggana Garut, Indonesia

Faculty of Management
Ahmad Gunawan, Pelita Bangsa University, Indonesia

Faculty of Economy and Business
Chua Toh Hua, Ijiis Incorporation, Singapore

Department of Information Systems and Digital Governance

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