Artificial Intelligence Driven Green Digital Transformation for Sustainable Business Development

Mestiana  Br Karo; Jessica  G.P. Zandroto; Lili  Suryani Tumanggor; Aulia Wellington Wellington

Authors

Mestiana Br Karo Institut Kesehatan Santa Elisabeth Medan Author https://orcid.org/0000-0002-3633-5692
Jessica G.P. Zandroto Institut Kesehatan Santa Elisabeth Medan Author
Lili Suryani Tumanggor Institut Kesehatan Santa Elisabeth Medan Author https://orcid.org/0009-0004-4966-5983
Aulia Wellington Wellington Eesp Incorporation Author https://orcid.org/0009-0004-4536-4729

Keywords:

Green Digital Transformation, Sustainable Business Development, Digital Sustainability, Environmental Innovation, Green Technology

Abstract

Green Digital Transformation has emerged as a strategic approach that integrates digital innovation with environmental sustainability to support sustainable business development. This study aims to examine how Advanced digital technologies, including Artificial Intelligence (AI), Big Data Analytics, Cloud Computing, and Internet of Things (IoT) capabilities. collectively drive Green Digital Transformation and contribute to sustainable business development. A qualitative conceptual literature review was conducted by synthesizing peer-reviewed studies published between 2022 and 2026 on digital transformation, sustainability, and related digital technologies. The findings indicate that these technologies improve operational efficiency, optimize resource utilization, reduce waste, enhance energy efficiency, and strengthen organizational competitiveness through data-driven decision-making and intelligent digital capabilities. Based on the literature synthesis, this study proposes an integrated conceptual framework that illustrates the pathway from digital technology adoption to Green Digital Trans- formation, leading to sustainable business outcomes while supporting SDGs 9, 12, and 13. The findings demonstrate that Green Digital Transformation serves as a strategic mechanism for creating long-term organizational value by integrating digital innovation with sustainability objectives. This study contributes to the literature by providing a clearer conceptual foundation and an integrated framework that can guide future empirical research and managerial strategies for sustainable business development.

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