Cyberpreneurship and Green Technology Adoptionfor Sustainable Environmental Innovation in MSMEs

Abdul Hamid  Arribathi; Harry Agustian; John  Edward

Authors

Abdul Hamid Arribathi University of Raharja Author https://orcid.org/0000-0002-6303-0587
Harry Agustian University of Raharja Author https://orcid.org/0009-0006-8012-2260
John Edward Pandawan Incorporation, New Zaeland Author https://orcid.org/0009-0004-0067-0490

Keywords:

Cyberpreneurship, Green Technology Adoption, Sustainable Environmental Innovation, MSMEs, Digital Innovation, PLS-SEM

Abstract

The growing development of digital entrepreneurship has provided significant opportunities for micro, small, and medium enterprises (MSMEs) to enhance competitiveness while addressing increasing environmental sustainability requirements. However, many MSMEs still face challenges in integrating cyberpreneurship strategies with green technology adoption to achieve sustainable environmental innovation. This study investigates the influence of digital innovation and green technology adoption on cyberpreneurship performance and exam ines their contribution to sustainable environmental innovation among MSMEs. A quantitative research approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. Data were collected from 150 digital-oriented MSME owners in Indonesia using an online structured questionnaire with a five-point Likert scale. The measurement model evaluation confirmed that all constructs achieved satisfactory reliability and validity levels. The results indicate that digital innovation significantly influences cyberpreneurship performance (β = 0.436, p < 0.001), while green technology adoption also positively affects cyberpreneurship performance (β = 0.371, p < 0.001). Furthermore, cyberpreneurship performance significantly enhances sustainable environmental innovation (β = 0.482, p < 0.001). Conversely, digital innovation does not have a significant direct effect on sustainable environmental innovation (β = 0.118, p = 0.113), whereas green technology adoption demonstrates a significant direct influence (β = 0.297, p < 0.001). The mediation analysis confirms that cyberpreneurship performance mediates the relationship between digital innovation, green technology adoption, and sustainable environmental innovation. These findings highlight that cyberpreneurship performance is a strategic mechanism for transforming digital capabilities and green technology initiatives into sustainable innovation outcomes among MSMEs.

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